About Me

Hi! I am Si Thu. A user experience designer based in Singapore. I have worked in the creative web and graphic design field for over 10 years, on a variety of projects in the industry and across many design sectors. I approach every project with strategic and creative thinking, starting from sketching through to creating big ideas for the best user experiences. For me, the most creative designs are the result of answering the right questions.

Success in a digital environment hinges on speed, strategy, and creativity. At the heart of my successful project is agile working with . Aside from my work, I listen to a lot of music: mostly techno, house, and progressive. Also, I love traveling, learning new things, and running marathons.

My work is more than simply building a website or graphic works. I take into account your business and branding strategies, to help decide how to make these work best for web, mobile, print media, socials, and more. To me, digital strategy is a very important part of the process, one I can guide you through and we can develop together.

Strategy and

My Professional


  • User Experience Development

  • User Interface Design

  • Graphic Design

  • Social Media Design

  • Art Direction

  • Digital Strategy

  • Prototyping

  • Brand Development

UIUX Design - Graphic Design - Social Media Design -
Digital Strategy - Art Direction - Brand Development -
Selected Works