It's an opportunity to work on the New Zealand Natural project as a part of the work-integrated learning process for my master's degree assignment. Imagine New Zealand Natural (NZN) mobile app with AR (Augmented Reality) featured smart-menu design to let the customer choose their favorite flavors, offers promotion using mobile apps, and gives a unique experience to enjoy using cutting-edge technology while eating their favorite ice cream flavors. Therefore, in this project, I would like to introduce the app featured with AR technology which new way to interact with the customer to view a new menu, retrieve promotions, make it more fun, engage more user experience, and enhance service efficiency. In other words, this project intends to introduce the New Zealand Natural brand to integrate with the ‘smart retailing’ process which mainly focuses on AR menu function within the new mobile app.